http://www.seooutsourcingph.info/social-networking.html
Depending on your required Marketing Objective:
1) WE CREATE ENGAGEMENT:
a) Grow your Twitter following
b) Send people to your website
c) Raise attendance at your event (EG. Promote your Facebook event to increase your attendance)
d) Get people to download your app (Get more people to use your Facebook or mobile app)
F) Get people to claim your offer
g) Get more people to see and engage with your Page posts.
2) WE CREATE FOLLOWERS:
a) Get more people talking about your business
b) Connect more people with your Page
3) WE CREATE VIDEO VIEWS:
a) Get more people to watch your videos, Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand.
4) WE CREATE AWARENESS: Maximize brand awareness
a) Boost your posts
b) Increase brand awareness, Reach people more likely to pay attention to your ads and increase awareness for your brand.
c) Reach people near your business, Local awareness
d) Promote a product catalog: Create ads that automatically show products from your product catalog based on your target audience
F) Get people to visit your stores: Promote timely discounts or other deals for people to claim in your store. Store visits by promoting multiple business locations to people who are nearby
5) WE DRIVE PERFORMANCE THROUGH:
A) Website clicks or conversions: Get more visits or conversions on your website, Increase the number of visits to your website, and Get people to take valuable actions on your website, such as watching a demo or purchasing a product (Use the Facebook pixel to measure and optimize ads for conversions)
B) App installs or re-engagements: Get more app installs and re-engagements by Sending people to the store where they can purchase your app
C) Lead generation / Collect lead information from people interested in your business: Gather leads directly from Tweets and following
d) Product catalog sales: Create ads that automatically show products from your product catalog based on your target audience