Marketing channel is a useful tool for the management. Creating a channel of business
through all means in meeting your prospect buyers and subscribers on Banks, Malls,
Hotels and more. Channel relationships are increasingly important in creating market
value and sustainable competitive advantage. This elective provides an up-to-date
perspective of the relationships among marketing channels using the channel
relationship model (CRM). It looks at challenges and opportunities in the external
channel environment, behavioral issues that beset channel relationships (internal
channel environment), coordination’s, conflict, cooperation, the economics of exchange
and the development of channel relationships, including the implication of acquiring
strategic partners.

check Roles of marketing channel in marketing strategy :

Links producers to buyers.
Performs sales, advertising and promotion.
Influences the firm's pricing strategy.
Affecting product strategy through branding, policies, willingness to
stock and customizes profits, install, maintain, offer credit, etc.

check Performance Coverage :

Where mission meets market.
Channel roles in a dynamic marketplace.
Conventional marketing systems.
Marketing mix and relationship marketing.
Environmental scanning: managing uncertainty.
Legal developments in marketing channels.
Ethical issues in relationship marketing.
Global challenges and opportunities.
Channel climate.
Conflict resolution strategies.
Information systems and relationship logistics.
Cultivating positive channel relationships.
Transaction costs in marketing channels.
Vertical marketing systems.
Franchising: an emerging global trend.
Long-term interfirm relationships.
The emerging role of strategic alliances.
Strategic implications for the twenty-first century.

Phil. Tel. : (+632) 215-4568
US Tel. : 2063953193
Email :
Mobile :
Sun : 0922-8810160 or 0922-8810197
Globe : 0927-8884578 or 0917-5823957
Smart : 0939-9090494

Contact No. : (+632) 215-4568
: (+632) 268-1910
Email :


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at Marquinton Condominium in Marikina City for easier accesibility


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