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Online marketing strategists are responsible for developing advertising campaigns for the Internet. They are involved in creating a promotional strategy and may produce content or oversee the production of content that will be used to market goods or services. Depending on the size of the company that they work for they may also be responsible for posting the advertisements and promotional content. Other tasks they may perform can include updating a client's website. One of their goals is to ensure that search engines will pickup the material they post online so that they can generate the highest amount of traffic to their websites and promotional information. They may also develop marketing plans for promotional emails and monitor the client's social media accounts to ensure that they build and maintain the image they desire.