(SEO) is the process of affecting the visibility of a website or a webpage in a search
engine's "natural" or un-paid ("organic") search results. In general, the earlier (or
higher ranked on the search results page), and more frequently a site appears in the
search results list, the more visitors it will receive from the search engine's users.
SEO may target different kinds of search, including image search, local search, video
search, academic search,news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people
search for, the actual search terms or keywords typed into search engines and which
search engines are preferred by their targeted audience. Optimizing a website may
involve editing its content, HTML and associated coding to both increase its relevance
to specific keywords and to remove barriers to the indexing activities of search
engines. Promoting a site to increase the number of backlinks, or inbound links, is
another SEO tactic.
Keyword density is the percentage of times a keyword or phrase appears on a web page
compared to the total number of words on the page. In the context of search engine
optimization keyword density can be used as a factor in determining whether a web page
is relevant to a specified keyword
Website analysis is an inventory completed as a preparatory step to site planning, a
form of urban planning which involves research, analysis, and synthesis. It primarily
deals with basic data as it relates to a specific site.
Identifying your competitors and evaluating their strategies to determine their
strengths and weaknesses relative to those of your own product or service A competitive
analysis is a critical part of your company marketing plan.
The process is usually aided by keyword suggestion tools, which offer thesaurus and
alternate keyword suggestion functionality. Most of the time the various search engines
provide their own keyword suggestion tools as well which also include the number of
searches made for each of those keywords.
In general, this is a list of URLs for your website in a form of XML file (it also
known as Google Sitemap because it was introduced first by Google). Besides that it
allows you to include additional SEO-specific information about each URL such as the
date it was last updated, how often it changes, and how important it is.
Mobility Code Implementation
Most of you search from your mobile device more frequently than a year ago, some of you
almost exclusively search from your phones. What's more, comScore expects the number of
mobile web users to surpass desktop users for the first time this year:
Robots.txt is common name of a text file that is uploaded to a Web site's root
directory and linked in the html code of the Web site. The robots.txt file is used to
provide instructions about the Web site to Web robots and spiders.
Copywriting is writing copy for the purpose of advertising or marketing. The copy is
meant to persuade someone to buy a product, or influence their beliefs.
Link Building Popularity
Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are
incoming links to a website or web page. In basic link terminology, a backlink is any
link received by a web node (web page, directory, website, or top level domain) from
another web node.
A blog (a truncation of the expression weblog) is a discussion or informational site
published on the World Wide Web and consisting of discrete entries ("posts") typically
displayed in reverse chronological order (the most recent post appears first).
The use of dedicated websites and applications to interact with other users, or to find
people with similar interests to oneself. The use of internet-based social media
programs to make connections with friends, family, classmates, customers and clients.
Web indexing (or Internet indexing) refers to various methods for indexing the contents
of a website or of the Internet as a whole. Individual websites or intranets may use a
back-of-the-book index, while search engines usually use keywords and metadata to
provide a more useful vocabulary for Internet or onsite searching.
Web Directory Submissions
A web directory or link directory is a directory on the World Wide Web. It specializes
in linking to other web sites and categorizing those links. Directory submission is a
process where you submit links pointing to your website on website directories under
categories according to the industry.
Web analytics is the measurement, collection, analysis and reporting of web data for
purposes of understanding and optimizing web usage. Web analytics is not just a tool
for measuring web traffic but can be used as a tool for business and market research,
and to assess and improve the effectiveness of a website.
Meta Tag Set-up
HTML meta tags are officially page data tags that lie between the open and closing head
tags in the HTML code of a document. The text in these tags is not displayed, but
parsable and tells the browsers (or other web services) specific information about the
page. Simply, it "explains" the page so a browser can understand it.
Submission Report, Link Popularity, Keyword Rank Report, Traffic Report, Listing
Report, Page Rank Report, Competitor Rank Report, Google Analytics / Third party
analytics Report, Account Activity, Review Site Analysis Report, Review Submission
Report, Review Ranking Report
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