The Smartphone Industry in the Philippines

The Smartphone Industry in the Philippines

The cell phone and Smartphone industry in the Philippines is a thriving and growing business. The number of people owning a mobile phone has jumped from 14.8 million in 2013 to 27.5 million in 2016. That’s a lot of people. It puts the Philippines as the third largest cell phone user in Southeast Asia. The trend is forecast to increase to 38.4 million users by the year 2020.

Current Trends

Smartphones sales are trending up while less capable feature-based cell phones are trending down regarding total sales. This can be attributed to the entry of larger companies in the market focusing on smartphone sales at a lower price because of the existence of low-cost smartphones sales from local providers such as Cherry Mobile. Global players like Acer and Lenovo are competing with the local vendors, and that serves to drive prices down while jacking up the volume. Feature phone providers like the local Philippine company Cosmic Technologies has seen a consistent drop in sales volume and remains one of the few companies still in the feature phone business.

The compound annual growth rate (CAGR) for smartphones is +20% while CAGR for features phones is on the decline at a -28% percent rate.

The State of the Market

The mobile services and broadband market are dominated by two providers, Smart Communications, and Globe Telecom. Globe is the up and coming competitor while Smart, as a subsidiary of the Philippine Long Distance Telephone (PLDT) Company, has had a majority of the market share for some time. Between these two competitors, mobile coverage is available to over 99% of the population. The intense competition of Smart and Globe has provided a higher quality of service to the average user as each company fights for greater market share.

3G and 4G/LTE value-added services continues to spread as the demand for it increases but SMS text messaging continues to be the backbone of growth in cell phone usage overall.

One unique feature of the Philippine cell phone market is the services provided to Philippine expats working overseas. It drives a thriving prepaid market because of the amount of money that is sent home to family in the Philippines. It comprises a significant percentage of money that drives the Philippine economy.

Philippine Governmental Policy over the Mobile Broadband Market

The issues of economic development for any country have a direct tie to mobile broadband services. The World Bank conducted a study that showed a 10% increase in broadband penetration would add 1.38% to the gross domestic product (GDP). In lesser-developed countries, the impact is even higher.

The Philippines faces a significant challenge is achieving the economic growth indicated by increased mobile penetration. They are behind other the power curve with their neighbors and competitors in the APAC market. It is due to antiquated policy, lack of vision and a restrictive competitive country market.

The changes that need to be made include adopting an open access policy, an update of the laws and regulatory framework that will encourage investment and innovation and update the overall Philippine Digital Strategy Plan that serves as the blueprint for continued expansion of services.

Most Filipinos would love to hear from their relatives or friends from the US or Any country outside their country. Who won’t? There’s just so much to tell and burning the lines would be one helluvah understatement if you are to make an international call to the Philippines. This is because the Philippines is one of the most eventful places in the world right now. See the news to prove this.

Placing an international call could be a very wallet-pinching endeavor. But this should not always be the case. There are numerous ways to make a long distance call, especially if the destination of your call is the Pearl of the Orient, the Philippines.

Bad connections happen and the Philippines is not an exception to this nuisance. When this happens, take note of the time and the number you called. Prepaid calling cards rarely gives you credit for bad connections. But if you made an international call using a standard long distance carrier, or prepaid long distance plans, better check if you could be given credit for that call. They always do. There are various online number suppliers who sell these numbers at very reasonable prices

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